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"A year which will leave a lasting legacy" Meeting
Lou Howard
Lou Howard, has been appointed the Hull700 celebrations manager, and her career history made her the perfect candidate. Lou has experience of being in the spotlight and is no stranger to raising the profile of the city. A former bass player in the Red Guitars, signed by Virgin Records, Lou and her fellow musicians drew national attention to Hull in the 1980s. The University of Hull law graduate is still an active musician, playing in local band Gagarin and has recently been interviewed by the veteran presenter John Peel for a new TV series called Peel off the Ring Road. "The job of celebrations manager is a real challenge for me," said Lou. "It gives me great pleasure to be involved in something which will have a long-lasting positive effect on Hull. "Hull700 is a chance to market the city to an international business audience through many of the high profile celebrations. It is of vital importance that local businesses play a part and see Hull700 as an opportunity not only to market themselves, but also to help attract inward investment to the city. "Hull700 must have substance. The involvement of local businesses will add real weight to the celebrations. A chance like this comes once in a life-time and it is up to individuals and organisations to utilise it to its full potential," she said. The significance of Hull700 should not be underestimated. Hull CityVision Ltd, which has won almost £73m for the long-term regeneration of Hull through the Government's Single Regeneration Budget and European funding, commissioned London-based image consultants, Wolff Olins to advise on Hull's marketing strategy. Among their recommendations was that Hull should be promoted as a 'pioneering city', seizing the opportunity provided by the 700th anniversary and using it as a launch pad. It is an idea which has been met with great enthusiasm in the city. A marketing group set up to ensure that Hull's 700th year receives maximum publicity, is currently working on an extensive strategy of print, advertising, promotions and exhibitions. "Being a part of Hull700 will contribute to the future success of our city." said Lou. Originally from Manchester, Lou's roots are now firmly placed in Hull. "I didn't expect much from Hull and I was very surprised," she said. "Before I came here, my attitude towards Hull was based on ignorance. That's why I relish the idea of being part of something which will change people's perceptions of a city which has a great deal to offer. "Hull 700 is not only a year of celebrations, it is a year which will leave a lasting legacy." Contact Lou Howard at the Hull700 Office, 79 Ferensway, Hull, HU2 8LE email or telephone 615706 to discuss your needs. Companies who take part in Hull700 are guaranteed publicity throughout the year in Hull News which is distributed to 118,000 homes and businesses across the city. return to celebration bulletin index
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