In order for the identity to maintain its integrity it is important that minimum clear areas are maintained around it. The identity should not be crowded or dominated by other images of typography.

The logo should always be printed on a white background.
If the background is a picture or a colour, then the logo should be in a white-out box with a minimum safe area all the way around, not less than the cap height of the K of KINGSTON

No text or other images, except an overall background picture should infringe into a safe area all the way around the cap height of H of Hull.